Privacy Policy
Privacy Policy for an independent slot review and affiliate site operating under UK GDPR. Covers data collection, cookie use, affiliate tracking, legal basis for processing, data retention periods, and reader rights including ICO complaints. Last reviewed May 2026.
This policy sets out how this website collects, uses, stores, and shares personal data. It applies to all visitors and is written in accordance with the UK General Data Protection Regulation and the Data Protection Act. By using this website, you accept that your data may be processed in the ways described below.
Who we are
This website is operated by an independent affiliate publisher. We do not hold a gambling licence, accept bets, or process financial transactions. Our role is to publish information about slot games and refer readers to licensed operators. For data protection purposes, we are the controller of the personal data collected through this website. If you have questions about how your data is handled, you can contact us via the form at the bottom of every page.
What data we collect
We collect two categories of data: data you provide directly and data collected automatically.
Data you provide directly includes anything submitted through contact forms or email correspondence. This typically includes your name and email address. We do not request payment details, identification documents, or any sensitive personal data as defined under UK GDPR Article 9.
Data collected automatically includes technical information generated when you visit the site. This covers your IP address, browser type and version, operating system, the pages you visit, the time and date of each visit, and the source that referred you to the site. This data is collected through cookies and third-party analytics tools. It does not identify you personally unless combined with other information you have provided.
Cookies
This website uses cookies. Cookies are small text files placed on your device when you visit a site. They serve several functions: keeping the site operational, measuring traffic patterns, and tracking referrals to affiliated operators.
We use the following types of cookies. Strictly necessary cookies are required for the site to function and cannot be disabled. Analytics cookies, primarily through Google Analytics, collect anonymised data on how visitors interact with the site. Affiliate tracking cookies record whether a visitor arrived via a link on this site before registering at a partner operator. These cookies may persist for up to 30 days.
On your first visit, a cookie consent banner will appear. You can accept or decline non-essential cookies at that point. You can also manage cookie preferences at any time through your browser settings. Note that disabling certain cookies may affect how the site functions.
How we use your data
Data collected through contact forms is used solely to respond to your query. We do not add you to mailing lists, share your details with third parties for marketing purposes, or retain your correspondence beyond what is reasonably necessary.
Analytics data is used to understand how the site is being used, which pages attract the most traffic, and where visitors come from. This helps us improve the content and structure of the site. The data is processed in aggregated form and is not used to build individual user profiles.
Affiliate tracking data is used to attribute referrals to this site when a visitor registers at a partner operator. This is a commercial necessity. The data is processed by the affiliate network or the operator directly and is subject to their own privacy policies.
Legal basis for processing
Under UK GDPR, we must have a lawful basis for processing personal data. For contact form submissions, the basis is your consent, given at the point of submission. For analytics and affiliate tracking, the basis is our legitimate interest in evaluating site performance and managing commercial referral arrangements. Where cookies require your consent, that consent is collected through the cookie banner before any non-essential cookies are placed.
Data sharing
We do not sell personal data. Data may be shared in the following limited circumstances: with analytics providers such as Google, operating under data processing agreements; with affiliate networks that manage referral tracking; and with hosting providers who store site data on our behalf. All third parties we work with are required to process data in compliance with applicable data protection law.
Where data is transferred outside the United Kingdom, we take steps to confirm that adequate protections are in place, as required by UK GDPR Chapter 5.
Data retention
Contact form data is retained for no longer than 12 months from the date of the last correspondence, after which it is deleted. Analytics data is retained in accordance with Google Analytics default settings, which is 26 months. Affiliate tracking cookies expire after 30 days. If you request deletion of your data before these periods expire, we will action that request within 30 days.
Changes to this policy
This policy may be updated from time to time to reflect changes in how the site operates or in applicable law. The date at the top of the page will indicate when it was last revised. Continued use of the site after a revision constitutes acceptance of the updated policy. We recommend checking this page periodically if data privacy is a concern for you.